Bright Ideas for Beautiful Kitchens Now Available

(01/11/2008) We are excited to unveil our ‘Bright Ideas for Beautiful Kitchens’ catalogue, created in partnership with our principle supplier, Kesseböhmer. This catalogue is the official launch of the Arena Style trays with brilliant chrome rails and ice white non-slip bases.

The concept behind the layout of this catalogue is to separate images and product information (8-59) from technical details and ordering information (60-93). By separating the ‘emotion’ of the lifestyle images from the ‘functionality’ of the product, the decision making process is not obscured by catalogue numbers, sizes and varied options, but based on the feeling that the images create – ‘I want that’.

In addition to the layout concept, the ordering system is a great feature of this catalogue. One catalogue number is used for a complete product. There is no more need for multiple catalogue numbers to complete an order. Just select the product based on the cabinet size and tray type.

Timing is everything. With the tightening market, there may be fewer opportunities for volume, but more for quality and style. If client’s emotions are heightened during these times, their wants become stronger than their needs. This catalogue is the vehicle to do just that.

We hope you enjoy using this catalogue to show your client that a kitchen is more than just a room in which you cook.   If you have not received your copy of the ‘Bright Ideas for Beautiful Kitchens’ catalogue follow the link to order your copy now.

Click here to download a copy of the catalogue.