“Häfele Discoveries”: The countdown has started

The industrial event at interzum@home

Preparations for the international trade fair format “Häfele Discoveries”, a combination of a digital platform and a local event concept, are in full swing. At the start of interzum@home on 4th May 2021, the Häfele “spaceship” will start into orbit on a maiden voyage to partners around the world. “We care” is a central motto of the innovative experience platform that will enrich the interzum industrial event with a very special, promising format in 2021.

The focus of this journey into the Discoveries universe is on many new Häfele services and the theme worlds, some of which are already familiar, as well as a firework of new products, which will be virtually presented for the first time from 4th-7th May 2021 – around the clock.

Out and about in the Häfele universe and close to the interzum

During these special times, the fittings specialist will present the innovations for 2021/22 as well as inspiring ideas and applications worldwide on the Internet and then in analogue roadshows on site near their customers. Häfele partners and everyone who is interested in this innovative platform are cordially invited to the Häfele fireworks display of product innovations, which is so typical of the interzum. Smooth connections to interzum@home, which is taking place at the same time, and back to the Häfele universe are ensured.

Customer proximity redefined in times of the pandemic

interzum is the most important trade fair for the furniture accessories industry. From the beginning, 62 years ago, Häfele has been the specialist for furniture fittings and architectural hardware, electronic access control systems, and LED light as one of the largest exhibitors.

This year we have to break new ground. Taking paths that make talking to customers and experiencing things together with partners in over 150 countries around the world come to life in an astonishingly different way.

The “makers” of Häfele Discoveries have dedicated themselves to this Herculean task and have networked the virtual and the real world. The result is the Häfele Discoveries platform. It serves as a digital interzum trade fair booth as well as virtual showroom, displays the entire range of Häfele topics and products, and enables personal communication.

In coordination with interzum@home 2021, a lot of what would have been possible in Cologne at the real trade fair booth will now take place here. This applies from personal encounters and intensive, digital dialogue to the experience of a Häfele world in new dimensions, in which customer proximity and comprehensive service are paramount. Visitors can start at the Live Stage, the central Häfele marketplace, and visit 15 theme and product worlds in the Discoveries universe. These are presented in the digital world almost as if they were real – you can almost touch them.

More life per m2 in virtual theme worlds

Exciting content on the topics of functionality, light, acoustics, and networking as well as new products in furniture fitting and architectural hardware product range await visitors. In addition, there is plenty of inspiration for intelligent room solutions in the adventure worlds. You can visit innovative kitchen stagings, smart living and office spaces, as well as comfortable caravans with clever interior design solutions, to name just a few examples. Häfele’s visions of the future can also be experienced in lavishly staged Micro Living apartments and in a hotel. This can be done comfortably around the clock from your desk or living room.

On a journey of discovery in the virtual showroom

“The digital Häfele Discoveries platform is more reminiscent of a computer game than a virtual showroom. The visit is exciting and fun. You forget everything around you. You simply navigate through a planetary universe to be inspired,” reports a first test user. The virtual adventure world will be available from 4th May under discoveries.hafele.com.

Häfele road show as a supplement to the virtual Discoveries

Anyone who would also like to experience the new products live can choose one of the locations of the “Häfele Discoveries” road show.

At this series of events, Häfele’s new products and services are also physically tangible to be experienced. The product and service experts will be presenting the Häfele highlights for 2021 live on site at the numerous subsidiaries and sales offices all over the world. This takes place adapted to the local pandemic situation in each case, and adhering to the required distancing and hygiene measures. The Häfele newsletter at haefele.de/newsletter provides all important information, the road show dates on site, and the personal access data for the digital platform before the start.

On the road with Häfele Discoveries until the end of 2021

Anyone who cannot find the time for the industry event during interzum@home from 4th-7th May 2021 can lean back and relax this year. Häfele Discoveries, including all innovations and the live lectures recorded during the event, will continue to be easily accessible on the Internet from home until the end of the year. Here, true to the Häfele motto “we care”, you can still get in touch with specialist advisors via the video chat and receive the necessary specialist expertise free of charge and without obligation.

It will therefore be worthwhile to include Häfele Discoveries in your personal travel planning for 2021 from 4th May. Anyone can enjoy the good view of the industry to the benefit of their company and look forward to seeing each other again at the trade fair booth for the 100th birthday of Häfele at interzum 2023 in Cologne.