The Häfele Story

  • How it all began

    1923 - 1944

  • Reconstruction

    1945 - 1959

  • Modern times

    1960 - 1979

  • Growth

    1980 - 1999

  • Millennium

    2000 - 2017

  • Häfele today

    2018 – today

Shop in Nagold 1930
Adolf Häfele, company founder
1923

Häfele is Established

The founding of Häfele falls into a time of deep reaching political and social upheaval. The Weimar Republic is just a few years old, the consequences of the First World War are still evident everywhere.

1923, when inflation reached its climax in Germany, two young men, Adolf Häfele and Hermann Funk, take their fate into their own hands: on 1st December they set up a speciality store for joinery needs called "Products for the hardware and tool industry" in Aulendorf in Württemberg.

Adolf Häfele and staff in front of the Häfele hardware store in Nagold
1927

Moving to Nagold

The young company specialises in joinery and carpentry supplies and moves to Nagold, the former centre of furniture production in Württemberg.

From there, Adolf Häfele visits the woodworking shops and furniture manufactures in the area, he notes down names and the customers’ requirements and in doing so, establishes the company’s first regional network.

His credo still has central importance today: personal contact, industry and product knowledge, reliability and fast delivery of the required products.

1930

Successful start-up years

Adolf Häfele establishes the first wholesale warehouse and organises the distribution of the goods. His innovative product assortment and excellent service put him ahead of his time, enabling him to acquire many new clients.

Häfele exhibition stand, Strasbourg, 1933
1933

First exports

Häfele participates in a foreign trade fair in 1933 for the first time and presents "furniture fittings for bedrooms and kitchens" in Strasbourg.

The still young company receives the "Gold Medal" for the configuration of the exhibition stand. The export of the fittings to the neighbouring countries is also starting slowly.

By this point, Häfele employs a sizeable force of travelling salesmen who visit customers at home and in neighbouring countries.

First Häfele Furniture Fittings catalogue
1939

First Product Catalog

The first furniture fittings catalog is published in 1939 with a circulation of 20,000 copies. Distributed in Germany and abroad, it forms the foundation for international sales of Häfele products.

The symbolic cover shows a picture of a globe which became the logo of the rapidly growing business.

Häfele company building at Freudenstädter Straße 70 in Nagold
1945

New beginning

Adolf Häfele takes his company safely and largely unscathed through the Second World War. After the end of the war, the plight in the country is great, however, the reconstruction results in an active demand for fittings and joinery needs. Things are quickly moving forward again. In February 1946, Walther Thierer, Häfele's nephew, enters the company.

1948

25 years of Häfele

In October 1948, Häfele celebrates its 25th anniversary. At this time, the company is well positioned: with a total of 29 employees and revenue rising to nearly two million DM.

Walther Thierer
1949

Change in management

Company founder Adolf Häfele passes away in 1949, only four years after the end of the Second World War. Right in the middle of the reconstruction efforts in Germany, his 26 year old nephew Walther Thierer takes over the management of the company with the support of the Häfele and Thierer family shareholders.

Road sale after a major fire in 1950
1950

Cornerstone of modernism

The year 1950 begins with a disaster, however one that turned out for the best: a fire destroys the company building during the night of New Year's Eve. But Walther Thierer acts quickly: first, a road sale bridges the emergency and the transactions are resumed in makeshift barracks. At the same time, the foundation for today's headquarters in Nagold is laid. The result is a new building with offices and a warehouse space totalling 2,500 square metres.

Production of special fittings for furniture ornaments and brass grills
1954

Entry into production

In April 1954, Häfele starts his own production of special fittings for furniture ornaments and brass grills. Demand for the products quickly grows so much that the production area must be expanded several times.

Nagold distribution centre, 1974
The first foreign subsidiary is founded in Kreuzlingen
1960

A spirit of optimism

In the economic miracle years following World War II, Häfele first primarily serves the domestic market.

But it's only a matter of time before returning to the activities abroad. In 1964, Häfele takes advantage of the spirit of optimism of the 1960s and founds the first foreign subsidiary in Switzerland.

Häfele exhibition bus
1966

Häfele exhibition bus

The export department is developed in Nagold and a company-owned sales organisation for France, “Häfele France GmbH & Co.” is founded.

The travelling activities of the sales pioneers in Nagold become even more important and the first mobile Häfele exhibition departs on tour. In the following years, the bus also serves as an exhibition stand abroad.

The Complete Häfele
1971

"The Complete Häfele”

"The Complete Häfele" is published for the first time and is the largest reference tool for furniture fittings in the world.

The Complete Häfele offers more than 25,000 articles for sale, but also contains detailed drawings and installation instructions – not only a reference book, but an instructional textbooks as well.

1972

Across the Big Pond

A large exhibition bus makes a 12,000-mile trip through the furniture centres of the USA. This is the beginning of Häfele’s success story in the United States: In 1973, Häfele America Co. is founded.

These mobile exhibits have been deployed successfully in other countries and are often the first step in opening a market. By the early 70s Häfele achieved export levels of 40% and became one of the pioneers and founders of the export nation Germany.

The first editions of The Complete Häfele are published in English, French and Spanish
1973

“The Complete Häfele”

"The Complete Häfele" appears in English, the world's lingua franca, as well as in French as "Le Grand Häfele" and in Spanish as "El Gran Häfele".

Today this comprehensive reference tool for hardware technology is available in more than 24 languages, along with many special editions aimed at specific target groups and countries.

Distribution centre in Nagold
1974

Start of in-house developments

Häfele launches an in-house development department. The company quickly causes a sensation by producing innovative hardware and exerts a lasting influence on furniture construction with its successful solutions.

The same year, the distribution centre in Nagold is ready to begin operations, laying the foundation for Häfele's logistics services. With a high-rise storage facility in which track guided vehicles pick products off the shelves, Häfele was a quick and reliable logistics partner, even at that time.

Setup of national Häfele sales offices
Häfele Malaysia company building
1980

Additional foreign subsidiaries

Häfele establishes its third foreign subsidiary in Great Britain. Things then happen quickly: Subsidiaries are opened in Australia, Canada, France, Italy, Ireland, the Netherlands, Singapore, New Zealand, Malaysia, Japan... A veritable founding boom sets in.

Today there is no continent that Häfele is not represented by its own subsidiary or a sales office.

Hans Nock
1982

Lasting values

In 1982 Hans Nock, export manager in Nagold since the 1960s, takes over management of the company and becomes “the Engine” of Häfele’s foreign business. Growth is successful thanks to the power of the family company and its earnest efforts. The export share rises to 70 percent.

Minifix connector system
1983

Minifix

The thorough understanding of customer needs allows Häfele to become a problem solver for many challenges. One such example is Häfele's development of the Minifix connector system with the centric ball principle, which continues to be successful around the world, even today. The small Minifix revolutionises the industry and accelerates the growth of the newly created RTA furniture sector.

Häfele's own production plant Häfele Berlin now produces 500 million Minifix in 30 versions.

Häfele sales office in Kaltenkirchen
1985

Establishment of national sales offices

Häfele relies on proximity to the customer right from the start. Visits to partners on site and individual approaches are an integral part of the corporate culture. From 1985 onwards, the company also invests in the establishment of sales offices in Germany. It's now all about shorter distances to the customer, smaller sales units and personal contact. Integrated showrooms are a highlight of any visit to the sales offices and are very popular with customers.

Häfele headquarters in Nagold
1996

Expansion of Häfele Nagold

Häfele headquarters in Nagold is also expanded. Häfele constructs a new building on an adjacent, 5,000 square metre lot at Adolf-Häfele-Straße 1.

Today, a large and modern showroom, conference rooms, offices, data centre and a test workshop are located in the award-winning building. The company's strategies are developed, and the product ranges are selected and documented at headquarters. Central IT is located here, and from here, the global sales organizations are controlled.

Häfele Argentina
1997

Latin America

The founding wave covers the entire American continent. It is started in 1997 with a subsidiary in Mexico. Brazil follows in 1998, and Argentina in 1999.

Häfele headquarters in Nagold
2002

China and Eastern Europe

While the last "open spots" on the map of Western Europe were developed by Häfele during the late 90s and at the beginning of the new millennium, the company now puts out its feelers to Eastern Europe and China. In 2002 Häfele establishes the first subsidiary in Eastern Europe, in Poland. Turkey and China follow in 2005; Russia in 2006; Ukraine and Romania in 2009; and Kazakhstan, Serbia and the Czech Republic in 2010.

Sybille Thierer
2003

The courage to be modern

Sibylle Thierer, daughter of Walther Thierer, assumes responsibility for the company at the beginning of the new millennium and represents the third generation of family management.

She paves the way for modern times by focusing all decisions on the benefits of innovative ideas and products.

Häfele 360° Project Service
2006

360° Project Service

Häfele's 360° Project Service has formed the foundation of the ongoing, successful business with architects, investors and builders since 2006. It encompasses manufacturer-independent procurement of architectural hardware and project fittings, the "StarTec" product range, the Dialock electronic access control system, countless planning manuals, and international project coordination by Häfele project managers.

Häfele Functionality
2007

Häfele Functionality

Häfele embraces the marketing strategy "The Innovator of Functionality" and develops new ways to lead the way. "Functionality" becomes a quality seal in itself that allows cabinet makers and joiners to brand their own perfect functional solutions. In the same year, the first “Functionality World” exhibition opens in Nagold. Two years later, the first edition of “Häfele Home” magazine appears, containing innovative furniture and living ideas. The magazine inspires designers, architects, abinet makers and joiners.

Häfele Engineering
2011

Häfele Engineering

After establishing the 360° Project Service , Häfele bundles all of its sales activities aimed at the furniture industry together in the newly established, international sales organisation Häfele Engineering GmbH & Co KG. It focuses exclusively on meeting the requirements of the furniture industry – along the entire value chain.

2014

Room for further growth

In September 1972, Häfele started construction on the first stage of its distribution centre, a high-bay warehouse with five aisles and a bar warehouse with offices and common rooms. On 1 January 1974, 6,200 square metres of built-upon area were then put into operation. Today, 50 years later, the seven hectares purchased at that time are almost completely built-upon (53,000 sqm). In the future, Häfele will expand on the other side of Robert-Bosch-Strasse, where several years ago it commissioned a state-of-the-art production facility for packing hardware and fitting systems.

Digital furniture planning
2014

Digital furniture planning

Since this year, numerous planning and configuration tools have been efficiently controlled online and used in everyday operations.  The joiner continues to work in his usual environment, but plans his furniture from A-Z digitally with CAD, CAM and configuration tools. Häfele provides digital services supporting planning and construction, for every situation. This makes it easy to digitally process sophisticated hardware and fitting systems  – from planning to production.

 

A dynamic innovator
2016

A dynamic innovator

The Flap Competence Center (FCC) in the Hungarian capital of Budapest celebrates its 25th anniversary this year. The development and production facility for innovative flap fittings symbolizes Häfele's innovative strength and forms part of a total of five production plants whose products are available through the 37 Häfele sales offices in 150 countries around the world.

Customers all over the world like to have the latest technology combined with the standing of a company that has been successful on the market for decades – Häfele is constantly consolidating this status.

 

2016

TCH with new, modern look

Internet, catalogue or rather personal consultation with a specialist adviser? Häfele customers have the freedom to choose where and how they find out about the product range or place their order. The new catalogue helps with planning, selection and research, and is always a welcome companion in the workshop and office when a quick overview or familiarisation with a new topic is required.

New website in Germany
2017

New website with modern online shop

The new Internet site is online. The Häfele brand world is now available in a new digital dimension: highly effective, extremely simple, self-explanatory and with many advantages. In the modern online shop, ordering is safer, faster and more convenient than ever. This Häfele service package gives you more independence and time.

2018

Opening of the Lehrte distribution centre

Häfele opens a second distribution centre in Germany in Lehrte near Hanover. With an eye on the planned expansion of the Group in the coming years, Häfele is taking the next step and plotting a course for faster service. The existing distribution centre on the Wolfsberg in Nagold and the new warehouse in Lehrte, which will go into operation in the early summer of next year , are central elements of a new comprehensive European strategy in the logistics sector of the global company. The Häfele Group operated a total of 52 logistics locations worldwide in 2018.

2019

Nimbus – The new Häfele unit for light, acoustics and Smart

With the acquisition of Nimbus, Häfele announced to the professional world the strategic takeover of the Stuttgart-based LED luminaire and acoustic specialist. The company from Stuttgart has become the new global competence centre and the unit for the high-potential future areas of light, acoustics and smart within the Häfele Group from 1st September 2019 under the management of Jörg Schmid, the former managing director of the Häfele industrial division. Dietrich Brennenstuhl, the previous owner of the Nimbus Group, is now Managing Director Design & Innovation. He is therefore responsible for the Nimbus brand, the design language, innovation and communication.

2019

The international orientation deepens

With the establishment of the Häfele Adriatic subsidiary last July, Häfele has created another foothold in the Mediterranean: Häfele Adriatic is the 38th foreign sales company of the Group and serves the markets in Slovenia and Croatia. Things are also moving forward in Africa: Häfele has been servicing the East African countries of Tanzania, Kenya, Uganda, Rwanda and the Seychelles from its own office in Tanzania since February 2019. This second base on the African continent is part of Häfele’s preparations for growing its presence in the emerging market of East Africa. Overall the Group generated 80% of its revenue outside of Germany.

2021

Moebelplus becomes a Häfele subsidiary

At the beginning of 2021, Häfele acquired the company moebelplus Deutschland GmbH & Co. KG. Moebelplus, a successful up-and-coming online retailer of electrical household appliances, will continue to operate as an independent subsidiary of Häfele under the operational management of the two current managing directors, Mathias Grummt and Rico Kellner. According to moebelplus, the company found the right partner in Häfele for its next development phase, because moebelplus significantly increases its reach among business customers thanks to the Häfele customer base, and becomes Häfele's new supplier of e-devices and other suitable products.

Thinking Ahead
Today

The motto is "Thinking ahead"

With a company history spanning almost 100 years, the family-owned company Häfele is a globally positioned and experienced specialist in intelligent hardware and fitting systems, lighting and electronic locking systems. Häfele employs more than 8,000 employees in 38 subsidiaries and numerous additional agencies all over the world. However, an exciting history is only one side of the story. and can only develop in the long term if the focus is always on the future. Focusing on moving forward and "Thinking ahead." - that is the credo we have written on our banner.

  • How it all began

    1923 - 1944

  • Reconstruction

    1945 - 1959

  • Modern times

    1960 - 1979

  • Growth

    1980 - 1999

  • Millennium

    2000 - 2017

  • Häfele today

    2018 – today