Häfele's Virtual IWF Trade Show

The Show Must Go On: Häfele Launches Virtual IWF Trade Show Online

  • So you can’t go to IWF. Häfele will bring it all to you wherever you are.
  • All your projects are brighter, smarter and more efficient with Loox5
  • Smartly organize all those drawers with the all new Fineline™ black ash

Archdale, North Carolina, USA, August 18, 2020 – Our entire industry looks forward to gathering every two years at the International Woodworking Fair in Atlanta. We at Häfele do too. And then 2020 happened. So, we were forced to innovate. And that’s precisely why Häfele has decided to bring IWF to you — wherever you may be — with the Häfele America Co. Virtual IWF Trade Show occurring online from August 25 through August 27.

We’ve got a number of ways we intend to share with our virtual trade show attendees the latest in kitchen and closet organization, sliding door hardware, Häfele’s all-new Loox5 LED lighting system, functional and decorative hardware, office furniture components and much, much more.

Throughout the three day event, we’ll be livestreaming IWF booth area tours on both our Facebook and Instagram social channels. A complete schedule of those events can be found here. For those who miss out on the live tours, we’ll also be offering virtual, self-guided booth tours where folks can “walk” our display and learn more about select products as well as prerecorded videos of our booth on our website and YouTube pages. These last two elements will be available for all to experience for the foreseeable future.

“We had to do things a little different this year, but we were also determined to get these products out in front of the woodworking and design communities,” said Paul K. Smith, president of Häfele America Co. “While there may be a screen between attendees and the displays, we expect the impact of all these products on the industry to be influential, if not game changing.”

Virtual visitors will find uniquely innovative solutions which inspire for current and future projects: the all-new Ixconnect Claw Connector CC 8/5/30 which allows drawers to be put together with no tools; the Häfele-exclusive Loox5 LED Lighting System which all sorts of “wow;” the YouK Shelf System which brings it all out into the open; Fineline™ Drawer Organization in a black ash finish which smartly stuns and much, much more. Booth partners contributing to the display include industry leaders such as Bellmont Cabinets and Tailored Living.

Select Häfele virtual IWF booth highlights include:

More Claw. Less Machining.
Faster installation, fewer parts and fewer mistakes are possible with the all-new Häfele Ixconnect Claw Connector CC 8/5/30. The single piece of hardware connects wooden drawers quickly and easily without tools. All you need is a few standard drill holes (front: 8 mm, side: 5 mm) for the patented CC 8/5/30 to claw into the perpendicular panel material, making a nice, tight fit. Wooden drawer panels as thin as a half inch have a reliable, invisible connection when the claw bites into the MDF panels.

Straight Down the Line with Loox5
Loox5 — an LED lighting system which is easier to install and infinitely smarter than the system it replaces. Our entire virtual booth will be decked out in our new Loox5 lighting. All-new lighting system elements being shown include updated LED strips, pucks, profiles, drivers and more. Strip lighting options offer increased lighting quality in a robust, 5 mm wide package. Additionally, the optional extrusions have expanded to include black lenses which offer subtle, diffused lighting for greater flexibility.

Storage simplicity. Open shelving perfection.
The all-new, Kesseböhmer YouK Shelf System from Häfele brings storage simplicity and open shelving perfection to projects. We will be featuring this in our office section of the virtual tradeshow booth. From kitchens and bathrooms to entertainment centers, butler’s pantries and home offices, YouK ladders make open storage easy. With conveniently sized side heights of 21 5/8 – 87 inches, the YouK system ladders can be mounted anywhere and even paired with optional adjustable feet. Its black finish easily matches styles with a variety of designs and customer-supplied shelving options. Your choice of 12 5/8” or 7 7/8” depths are available.

Going Dark is In
Making its debut in our virtual tradeshow kitchen is Fineline™ Drawer Organization in the stunning black ash finish. It’s no secret that Häfele’s Fineline product range offers unparalleled storage functionality and style. This system of compartments, components and accessories makes drawers completely customizable. From cutlery trays, dividers, knife blocks and aluminum foil holders in standard drawers to plate racks, pegboards and wine racks in deep drawers. And more. Now available in birch, walnut and the all-new black ash.

Want to learn more about Häfele and our offerings for the trades? Be sure to virtually join us August 25-27, 2020! All the information you need is right here.

Media Contacts

Scott Kaminski

Senior Marketing Manager Phone: 336.862.7646 Mobile: 336.250.6628 scott.kaminski@hafele.us